SEO Specialist
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Job Description
Senior SEO Specialist owning organic search strategy for Nortal’s enterprise digital transformation clients. Driving technical SEO, content optimization, implementation, and performance reporting.
Responsibilities:
- Own and evolve SEO strategy for the client’s web properties and digital programs, aligned with business and marketing goals
- Conduct keyword research, search intent analysis, and competitive benchmarking
- Audit technical and content SEO and create prioritized actionable roadmaps
- Track organic performance, rankings, and visibility; recommend data-driven changes
- Bring search insights into content and campaign planning and advise content and copy teams
- Work with developers and technical leads on site architecture, indexation, crawlability, structured data, and page performance
- Define on-page requirements including metadata, heading structure, internal linking, URL structure, and canonicalization
- Protect organic performance during migrations, redesigns, and platform releases
- Validate implementations after release and troubleshoot issues affecting visibility
- Build and maintain SEO reports and dashboards; present performance, insights, and recommendations to client stakeholders
- Help shape SEO standards and playbooks and mentor colleagues
- Participate in Agile ceremonies, planning sessions, and cross-functional reviews
- Own SEO end to end in a client-facing delivery role, from audit and strategy through implementation support and performance reporting
Requirements:
- Five or more years in SEO, organic growth, or digital marketing, with hands-on ownership of strategy and execution
- Strong command of technical SEO, including crawlability, indexation, site architecture, structured data, and page performance
- Proven experience in keyword research, search intent analysis, and content optimization
- Ability to turn data into clear, prioritized recommendations and explain the reasoning
- Experience implementing SEO recommendations with developers, designers, and content teams
- Experience presenting results and recommendations to stakeholders in a client-facing or agency setting
- Expert command of Google Search Console and Semrush, plus familiarity with SERP tracking and competitive intelligence tools
- Experience with a component-based web content management system and publishing workflows
- Adobe Experience Manager is a strong plus
- Working knowledge of Google Analytics and Adobe Analytics, and ability to define and track organic performance metrics
- Informed view of AI and LLM developments in search, including AEO and generative search optimization
- Business-level English
Benefits:
- Competitive USD salary
- 100% remote work; work from anywhere, with access to coworking spaces across LATAM
- Paid time off and national holidays according to the employee’s country regulations, with full salary
- Sick leave
- Annual credit for work-life balance perks
- Team-building activities, coffee breaks, tech talks, and after-work gatherings
- Birthday off
- Wellness check-ins and professional growth support
- Flexible work model focused on impact and work-life balance
- Autonomy, open communication, and a close-knit LATAM remote community
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