Senior Manager, GEO/SEO
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Job Description
Senior Manager owning SEO and AI discovery for Grüns’ nutrition gummy brands. Building Shopify search infrastructure, AI workflows, and revenue-focused organic visibility.
Responsibilities:
- Own SEO and GEO strategy and roadmap across all U.S. brands, prioritized by revenue impact
- Ship technical SEO on Shopify, including crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals
- Make product data machine-readable and create agent-ready pages for AI shopping assistants
- Write and optimize PDPs, collection pages, landing pages, comparison pages, FAQs, and blog content using AI-assisted production
- Act as first-line compliance for SEO content using pre-approved claims, escalate exceptions to Science & Regulatory, and help build the claims library
- Build off-site authority through syndication, link building, competitor link-gap outreach, and unlinked-mention reclamation with PR
- Own organic and AI visibility reporting, including non-brand traffic, rankings, organic first orders and revenue, AI share of voice, and citations
- Set targets with Finance and report to leadership
- Build AI agents and workflows for research, briefs, production, and audits
- Partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to ship work
Requirements:
- 6-8+ years of hands-on SEO experience
- Proven GEO/AEO results, with measurable increases in brand visibility in AI answers
- Strong traditional SEO and AI search skills
- Fluency in Semrush, Google Search Console, GA4, a site crawler, AthenaHQ, and Profound
- Deep Shopify experience, including theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation
- Experience using Claude Code or similar to build AI agents and workflows
- Strong writing and editing skills balancing search intent, conversion, and brand voice
- Bonus: DTC experience and experience in a regulated category such as supplements, food, health, or beauty
Benefits:
- Bonus
- Comprehensive benefits coverage for employee and family
- Generous PTO
- Free Grüns products
- Additional health and well-being perks
- Career growth opportunities
- Biannual company off-sites
- Fully remote work environment
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