Off-Page SEO Strategist
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Job Description
Off-Page SEO Strategist enhancing TELUS' AI search visibility through citations and digital PR. Collaborating across teams to optimize brand presence in search results.
Responsibilities:
- Monitor, track, and analyze TELUS’ citations and brand mentions within AI-generated search results using platforms like Ahrefs, Meltwater AI Lens, and other emerging GEO tools
- Develop and maintain dashboards and reporting frameworks to measure AI visibility, citation accuracy, and share of voice in generative search results
- Identify opportunities and risks related to AI-generated brand mentions, working proactively to optimize how TELUS is represented by AI systems
- Collaborate with the PR team as they develop and execute digital PR campaigns aimed at earn high-quality backlinks and brand mentions from authoritative publications, industry outlets, and relevant digital platforms
- Design and implement comprehensive off-page SEO strategies to improve domain authority, backlink profiles, and organic search rankings
- Conduct competitive backlink analysis and identify link-building opportunities across TELUS' various lines of business
- Partner with content, product, brand, and regional marketing teams to identify opportunities for AI mentions and earned media coverage
- Provide regular reporting on brand mention sentiment and AI citation performance
Requirements:
- 3+ years of experience in off-page SEO, digital PR, link building, or a related field
- Proven track record of earning high-quality backlinks and brand mentions from authoritative websites and publications
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, or Majestic
- Experience with media monitoring and PR platforms
- Strong understanding of search engine algorithms, ranking factors, and off-page SEO best practices
- Excellent written and verbal communication skills with the ability to craft compelling pitches and stories
- Strong analytical skills with experience in data analysis, reporting, and performance tracking
- Ability to work cross-functionally and influence stakeholders at all levels
- Self-starter with strong project management skills and attention to detail
Benefits:
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually, or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live, and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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