Outbound GTM Specialist
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Job Description
Outbound GTM Specialist scaling enablement, onboarding, and AI-powered selling for Storyblok’s headless CMS. Improving SDR productivity, outbound pipeline generation, and revenue-team performance.
Responsibilities:
- Own the outbound enablement strategy for the Sales Development organization
- Design, develop, and improve outbound playbooks, methodologies, and enablement content for BDRs/SDRs, with supporting materials for Account Executives and Customer Success teams
- Build and manage onboarding and ramp programs, including “Pipeline Ready” milestones and career progression pathways
- Deliver onboarding, instructor-led workshops, certifications, coaching sessions, and ongoing learning initiatives
- Develop programs covering product launches, messaging updates, competitive positioning, and AI-powered selling techniques
- Analyze outbound performance data to identify successful behaviors, coaching opportunities, and skill gaps
- Partner with Revenue Operations to improve sales workflows, reporting, technology adoption, and operational effectiveness
- Own enablement for Gong, Claude, Clay, Salesforce, Trumpet, and emerging AI-enabled selling platforms
- Standardize outbound methodologies across global teams while enabling regional flexibility and experimentation
- Measure and report enablement effectiveness using ramp time, pipeline generation, activity quality, technology adoption, certification completion, and career progression KPIs
- Collaborate with Sales Leadership, Marketing, Product Marketing, Customer Success, and Revenue Operations
- Champion an AI-first enablement culture by evaluating emerging technologies and translating them into scalable workflows
Requirements:
- Deep understanding of tools typically used by a fast-growing SaaS company, including Salesforce, Marketing Automation, Sales Automation, Data Enrichment, BI, and Customer Data Management
- Data-driven and highly analytical, with excellent attention to detail
- Strong creativity and problem-solving skills
- Ability to think outside the box and take initiative to drive performance
- Highly numerate and commercially aware
- Great communication skills
- Naturally inquisitive and results-driven
- Demonstrated AI literacy, including leveraging AI tools to enhance productivity, decision-making, and quality of work
- Sound judgment and critical thinking
Benefits:
- Monthly remote work stipend (home internet costs, electricity)
- Home office equipment package right at the start (laptop, keyboard, monitor…)
- Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
- Sick leave benefit
- Parental leave
- 25 days of annual leave plus local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- Annual international team-building trip
- Quarterly and monthly online get-togethers
- Flexible schedules
- Remote (home) work opportunity or funded Storyblok co-working space
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