Associate Director, Paid Search
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Job Description
Associate Director leading SEM strategy, teams, and campaign optimization for OuterBox’s digital health and e-commerce clients. Driving traffic, conversions, and ROI.
Responsibilities:
- Develop and communicate the overall SEM strategy, including goals and objectives
- Collaborate with clients and senior management to align SEM efforts with broader marketing and business objectives
- Stay updated on industry trends, algorithm changes, and emerging technologies
- Develop testing roadmaps and ensure continuous evolution of clients' paid search programs
- Develop Quarterly Business Reports (QBRs) with highlights and upcoming testing priorities
- Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists
- Set performance objectives and provide team guidance
- Oversee campaign planning, execution, and optimization
- Build and maintain strong client relationships
- Present strategic recommendations, campaign performance insights, and progress reports
- Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure
- Oversee ad copy and landing pages optimized for conversions
- Implement advanced bidding and targeting strategies
- Monitor campaign performance using analytics tools and data sources
- Analyze data and implement optimization techniques, including A/B testing and ad group restructuring
- Manage SEM campaign budgets and recommend adjustments based on performance
- Perform other duties as assigned
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Extensive experience (typically 7+ years) in SEM and digital marketing
- Proven track record of successfully managing large-scale SEM campaigns
- Strong leadership and team management skills
- Exceptional analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends
- Experience working with a diverse range of clients and industries
- Must be located in the USA
- Cannot sponsor or take over sponsorship of an employment Visa at this time
Benefits:
- Healthcare coverage
- 401(k) & Retirement Savings
- Generous Paid Time Off
- Flexible Scheduling
- Remote-First Culture
- Professional Development
- Employee Referral Program
- Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home
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