Performance Creative Lead
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Job Description
Creative Lead developing marketing strategies for platforms like Meta and TikTok at 82DASH. Focused on authentic, customer-generated content and campaign optimization in a remote setting.
Responsibilities:
- Develop the creative strategy for paid marketing across Meta, TikTok, and other channels.
- Turn customer-generated content into high-performing ads: selecting, editing, scripting, and refining assets.
- Build creative testing roadmaps, including hooks, angles, formats, and messaging variations.
- Collaborate with brands to understand their goals and translate raw content into performance-ready executions.
- Brief, guide, and support creators and customers when specific concepts or ad styles are needed.
- Analyse creative performance, identify winning patterns, and shape future creative direction.
- Work closely with marketing to improve how 82DASH captures, labels, and delivers performance-ready content.
- Maintain a strong understanding of emerging ad trends, platform shifts, and creative best practice.
Requirements:
- 2+ years’ experience in performance creative, paid social, or UGC-driven ad production.
- Strong understanding of paid platforms – especially how creative affects performance metrics.
- Ability to turn raw customer videos into compelling story-led ads.
- Comfortable testing systematically and working with data to guide creative decisions.
- Creative, curious, and able to spot what feels genuine, human, and trustworthy.
- Excellent communication skills and the ability to guide creators and customers.
- Fluent English.
Benefits:
- Work with a small, fast-moving team shaping the future of customer-generated content for brands.
- Creative ownership and the freedom to experiment with new formats and ideas.
- A role that sits at the heart of our product, content, and go-to-market strategy.
- Flexible, remote-friendly working culture.
- Opportunity to influence the standard for human-centred, authenticity-driven marketing.
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