Performance Ops & Acquisition Lead
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Job Description
Performance Ops & Acquisition Lead managing the paid acquisition funnel and marketing operations for MENA region. Leading a marketing team for culturally resonant campaigns targeting Arabic and English-speaking audiences.
Responsibilities:
- Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences
- Manage significant regional ad budgets with rigorous focus on cost and return benchmarks
- Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates
- Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances
- Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels
- Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling
- Develop and document standardised SOPs and reporting processes to support team efficiency and scalability
- Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics
- Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling
- Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA
- Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars
- Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets
- Ensure all marketing activities comply with regional regulatory requirements
- Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs
- Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms
- Monitor competitor activity and industry trends across MENA to identify growth opportunities
- Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture
- Work with the global creative team to brief and produce high-quality Arabic and English ad creatives
- Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets
- Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour
- Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans
Requirements:
- 5+ years of hands-on performance and digital marketing experience, with at least 2 years focused on the MENA region
- Proven track record managing and scaling paid media campaigns across major channels with measurable results in a B2C environment
- Demonstrated experience building and leading a marketing team, with the ability to coach and develop junior talent
- Strong marketing operations mindset — experience owning marketing technology stacks, CRM integrations, lead scoring, and marketing automation tools
- Experience in financial services, fintech, forex/CFD trading, or adjacent regulated industries strongly preferred
- Deep understanding of the MENA digital landscape, including platform behaviours, audience segmentation, cultural sensitivities, and media buying nuances
- Strong analytical mindset with proficiency in web analytics, attribution tools, and business intelligence platforms
- Familiarity with regulatory marketing requirements in the UAE and wider Gulf markets.
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Relevant digital marketing certifications
- Experience building marketing operations infrastructure from the ground up in a growth or scale-up environment
- Exposure to affiliate marketing or partnership marketing in the trading sector
- Arabic language proficiency is a strong advantage.
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