Product Marketing Manager
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Job Description
Product Marketing Manager driving go-to-market strategy for PDQ’s device management software. Leading competitive intelligence, analyst relations, positioning, AI workflows, and sales enablement.
Responsibilities:
- Lead go-to-market strategy across PDQ’s core portfolio
- Lead customer research through interviews, surveys, and call reviews
- Feed buyer insights into messaging, content, and sales enablement
- Own PDQ’s competitive intelligence program end-to-end
- Track competitors, synthesize signals, and deliver actionable insights to product, sales, and marketing
- Develop and refine product messaging and positioning for IT professionals and key buyer personas
- Partner with Product Management to influence roadmap prioritization
- Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks
- Monitor market trends, pricing shifts, and product announcements
- Serve as PDQ’s primary contact for industry analyst firms
- Manage analyst relationships and prepare executive briefings
- Translate analyst feedback into recommendations for product positioning, roadmap, and messaging
- Pursue opportunities for PDQ to be featured in analyst research
- Pilot and scale AI-powered tools and workflows for competitive research, sales tools, content development, win/loss synthesis, and persona refinement
- Create lightweight AI processes and serve as an internal resource for AI marketing best practices
- Create and maintain sales enablement materials, including pitch decks, case studies, battlecards, and objection-handling playbooks
- Conduct training sessions to equip the Sales team with knowledge and tools to win
Requirements:
- 3+ years of product marketing experience, with significant experience in a B2B SaaS company
- Proven track record building and running a competitive intelligence program, including battlecards, win/loss frameworks, and org-wide intel distribution
- Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
- Hands-on experience using AI tools to accelerate PMM workflows, with judgment to know where AI helps and where humans must lead
- Bachelor’s degree in marketing, communications, business, or a related field
- Experience in IT management, endpoint management, or enterprise software markets is a strong plus
- Familiarity with Salesforce, HubSpot, and analytics platforms
- Comfort working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
- Proven ability to develop and execute high-impact product marketing strategies
- Strong strategic thinking and problem-solving skills
- Exceptional verbal and written communication skills, including crafting narratives for technical buyers and executive stakeholders
- Ability to collaborate with cross-functional teams and influence decision-making at all organizational levels
- Ability to balance high-level strategic thinking with detailed execution
- Strong self-management skills and ability to work independently with minimal supervision
- Ability to prioritize tasks and manage multiple projects simultaneously
- Candidates must be eligible to work in the United States; most full-time roles do not qualify for employment visa sponsorship
Benefits:
- 4-Day Work Week
- Equity
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
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