Product Marketing Manager
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Job Description
Product Marketing Manager leading go-to-market strategies for Acumatica solutions at Net at Work. Collaborating across teams to drive awareness, demand, and solution adoption.
Responsibilities:
- Develop and execute integrated go-to-market strategies that align with vertical and horizontal solution offerings.
- Build multi-touch marketing plans including messaging, positioning, and campaign blueprints to drive awareness and demand.
- Segment and validate target markets, defining ideal customer profiles to optimize campaign effectiveness.
- Lead competitive analysis to inform product positioning and sales enablement content.
- Collaborate with in-house creative and marketing execution teams to build, launch, and iterate agile marketing campaigns.
- Create buyer personas, journey maps, and activation strategies that drive qualified lead generation.
- Integrate corporate and solution-specific messaging, including co-branded content (e.g., with Acumatica), to influence funnel progression.
- Track and optimize campaign KPIs and recommend adjustments to improve impact.
- Partner with the Acumatica practice leader to align marketing initiatives with business goals and strategic imperatives.
- Work with sales enablement to create tools, training, and content that increase mindshare and improve product adoption.
- Drive event strategy in collaboration with the events team, including client roundtables, webinars, and key industry conferences.
- Create and deploy messaging frameworks, sales assets, whitepapers, blog content, and product collateral that articulate clear value propositions.
- Recommend content repurposing strategies and channel mix for maximum visibility and engagement.
- Lead derivative content planning based on campaign performance and persona-specific behaviors.
- Conduct market research to identify industry trends, buyer triggers, and white space opportunities.
- Translate insights into actionable marketing strategies and recommendations.
- Serve as the voice of the market in cross-functional meetings and strategic planning sessions.
Requirements:
- Bachelor’s degree in marketing, business, or related field.
- Minimum 4 years of experience in product marketing and proven experience marketing ERP solutions specifically Acumatica.
- Experience with competitive products such as Sage, NetSuite, and native-AI based ERPs is a plus.
- Experience developing and executing marketing plans across digital and field channels.
- Strong understanding of partner/channel ecosystems and co-branded marketing approaches.
- Experience in delivering high-impact, agile campaigns, persona-based targeting, ABM, and lifecycle marketing.
- Skilled at gathering data from multiple sources, analyzing trends, and translating insights into effective marketing programs.
- Proficiency in campaign management, marketing projects, and content creation tools (e.g., Marketo, ZoomInfo, Monday.com, Canva, and Adobe).
- Proven track record of crafting positioning, creating thought leadership content, and enabling sales.
- Deep understanding of ERP technology buyer personas, procurement processes, and the Acumatica ERP ecosystem.
- Ability to manage multiple stakeholders, priorities, and fast-paced initiatives in a matrixed organization.
- Attention to detail and strong verbal, written, and visual communication skills.
- Results-oriented with demonstrated ability to meet pipeline and lead targets.
- Innovative, analytical, and detail-oriented with a proactive mindset.
- Executive presence and the ability to influence internal stakeholders and external partners.
Benefits:
- Health and Welfare (Medical, Dental, Vision)
- Accident, Critical Illness, and Hospital Indemnity
- Employee Assistance Program (EAP)
- Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts
- Transportation and Parking Accounts
- Health Savings Accounts (with company contribution)
- Retirement Planning (401k with matching contribution)
- Legal Benefits
- Identity Theft Protection
- Pet Insurance
- Wellness Program Offerings
- Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
- 8 Paid Holidays per year, including 1 floating holiday.
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