Product Marketing Manager
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Job Description
Product Marketing Manager driving go-to-market strategy, product launches, and PLG for Motive's AI-powered fleet-management platform. Shaping positioning, sales enablement, and customer growth.
Responsibilities:
- Own go-to-market strategy and PLG motions for Motive products
- Develop and execute go-to-market plans aligned with company objectives and revenue targets
- Drive marketing efforts for new product launches and feature releases
- Work with cross-functional teams to ensure seamless product rollouts
- Support product adoption and growth through PLG motions
- Define positioning, messaging, and value propositions for key audiences
- Differentiate Motive's AI platform capabilities in a competitive landscape
- Use data and customer insights to refine messaging, pricing, and product strategy
- Develop sales collateral, presentations, and training materials
- Collaborate with demand generation, lifecycle, and content marketing teams on awareness and lead-generation campaigns
- Build understanding of industry trends, pain points, and buyer personas
- Identify opportunities for differentiation and expansion
- Represent the voice of the customer within the organization
- Work with Product Managers to influence roadmap decisions using customer feedback and market insights
- Collaborate with channel and partnership teams on co-marketing initiatives
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in product marketing
- Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech is strongly preferred
- Strong ability to translate complex technical features into clear, compelling customer benefits
- Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products
- Excellent communication, storytelling, and presentation skills
- Ability to build strong working relationships with Product Directors and cross-functional team members
- Ability to manage multiple projects and priorities while maintaining a strategic perspective
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities
- Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
- Employees must be authorized to receive access to Motive products and technology
Benefits:
- Health benefits
- Pharmacy benefits
- Optical benefits
- Dental care benefits
- Paid time off
- Sick time off
- Short-term disability coverage
- Long-term disability coverage
- Life insurance
- 401(k) contribution
- Restricted stock units may be included in total compensation for certain roles
- Some interviews or new-hire training sessions may be held in person at one of Motive's global offices
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