Program Manager, Website – Marketing Services
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Job Description
Program Manager leading Campspot's new internal agency for marketing and website services. Collaborating with teams to build, operationalize, and scale high-performance digital solutions.
Responsibilities:
- Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services.
- Collaborate with sales and marketing to package, price, and promote these services to our existing customer base.
- Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams.
- Develop proprietary reporting frameworks and dashboards that go beyond standard metrics.
- Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral.
- Define the scope and tiered offering for our website products.
- Act as the primary translator between non-technical campground owners and our internal web development teams.
- Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization.
- Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes.
- Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns.
Requirements:
- 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role.
- Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager.
- Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign).
- Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals).
- Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients.
Benefits:
- Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
- 401(k) plan with employer match
- Flexible and casual work environment with flexible time off
- Employee camping credit to encourage getting outdoors and experiencing our product!
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