Senior Growth Retention Specialist
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Job Description
Retention-Spezialist für CRM, Automationen und Kundenbindung bei der D2C-Gesundheitsmarke MetaFlow. Analyse von Wiederkäufen, Tests und Maßnahmen zur Steigerung des Customer Lifetime Value.
Responsibilities:
- Design, build, and optimize CRM initiatives, from email flows and campaigns to segmentation and personalized customer communications.
- Analyze customer repurchase behavior and derive concrete initiatives to increase customer retention and Customer Lifetime Value.
- Set up tests regularly, evaluate results, and further develop successful approaches.
- Use AI and automation to advance retention processes and shorten the path from idea to implementation.
- Challenge existing processes, contribute your own ideas, and take responsibility for their implementation.
- Work closely with the Head of Retention, E-Commerce, and management.
- Focus primarily on hands-on operational work, with the opportunity to take on functional leadership in the future.
Requirements:
- Please note that German residency and C1/C2-level German proficiency are prerequisites for this role.
- At least five years of hands-on experience in retention or CRM within e-commerce or D2C.
- Proven experience independently implementing flows, campaigns, and tests and demonstrating their contribution to business success.
- Strong affinity for data and an understanding of the connections between customer communication, repurchase rate, and Customer Lifetime Value.
- Proven ability to use AI productively and experience automating recurring tasks and processes.
- Experience with the following tool stack: Klaviyo, Klar, Chatarmin, n8n, and Claude.
- Clear prioritization, pragmatic decision-making, and consistent execution through go-live and measurable results.
- Clear communication skills and enthusiasm for collaborating with different departments.
- The position is based in Germany.
- Excellent German and good English skills for professional day-to-day communication.
- Experience with fast-growing brands, personalized customer communication, or subscription models is a plus.
- Initial leadership experience or an interest in taking on a team lead role in the future is a plus.
Benefits:
- Fully remote work and flexibility: Work from anywhere in Germany with a high degree of trust and autonomy
- 30 vacation days plus 2 additional charity days
- Corporate benefits
- Fitness allowance
- Mental health platform (Nilo Health)
- Mobility allowance
- Animal sponsorship
- Team events
- Product packages
- Always someone ready to listen
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