Sales Enablement Program Manager
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Job Description
Sales Enablement Program Manager at Yelp leading strategies to enhance seller performance and drive results. Overseeing onboarding, certification programs, and cross-functional collaboration for effective sales.
Responsibilities:
- Own multi-segment onboarding and certifications end to end: define competencies, curriculum maps, and assessment standards; reduce ramp time and increase productivity.
- Lead product and launch readiness: run needs analysis, coordinate cross-functional content, drive training and change management, and report adoption/impact to senior leaders.
- Set content strategy and governance: establish taxonomy, versioning, review cadences, and deprecation; keep playbooks and tool guides current and discoverable in the LMS/CMS; publish updates via wiki/newsletter.
- Design and deliver at scale: create blended learning (ILT/vILT, eLearning, microlearning), practice/reinforcement, and certification paths; enable a distributed field with concise assets and job aids.
- Implement measurement and ROI: define KPIs/OKRs for programs, build dashboards with RevOps, run experiments/A-B tests, and iterate based on data and field feedback.
- Lead cross-functional collaboration: create program charters and RACIs; align Sales, CS, Ops, Product, and Marketing; manage dependencies and drive decisions in senior forums.
- Drive tool enablement at scale: partner with owners of Salesforce, Highspot, LinkedIn Sales Navigator, Yesware, etc., to design training, streamline workflows, and propose scalable improvements.
- Coach and mentor Enablement Specialists and SMEs: set quality bars, provide reviews/feedback, and share templates and standards that raise the bar across the team.
- Facilitate high‑impact sessions: lead complex trainings, executive briefings, and train‑the‑trainer programs; represent Enablement confidently in senior meetings.
- Stay current on digital advertising, Yelp products, and sales best practices; translate insights into actionable enablement that changes behavior and outcomes.
Requirements:
- 6–8+ years in sales enablement, sales support/ops, L&D; proven ownership of cross-functional programs with measurable results.
- Executive-level communication: writes and presents clearly without review; confidently drives discussions and decisions in senior meetings.
- Instructional design excellence: builds complex curriculum across ILT/vILT, eLearning, and self‐serve; sets objectives, creates assessments/certifications; applies frameworks (e.g., Bloom’s, ROPES) effectively.
- Program/project management pro: leads multiple complex workstreams, anticipates risks, aligns stakeholders, and delivers on time with a clear roadmap.
- Data/analytics fluency: Sheets/Excel, Slides/PPT; builds dashboards with RevOps; uses insights to guide decisions and drive significant outcomes.
- Tools expertise: LMS/CMS (e.g., Exceed, Rise 360, Highspot), Google Workspace, Slack, Canva, SFDC; identifies limitations and proposes scalable improvements.
- Strong cross-functional collaboration and stakeholder management with senior leaders across Sales, CS, Ops, Product, and Marketing.
- Creative, learner‐first mindset; designs for a remote‐first, distributed field with practical application and reinforcement.
Benefits:
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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