SEM Manager
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Job Description
SEM Manager optimizing digital marketing campaigns at A Place for Mom. Driving outcomes through data-driven strategies across platforms like Google Ads and Meta.
Responsibilities:
- Optimize SEM account performance through ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
- Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.
- Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
- Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations.
- Analyze audience and exclude high/low efficiency groupings.
- Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops.
- Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.
- Active contributor to testing roadmap and design.
- Own the tracking and attribution, actively contribute to measurement strategy for paid channels.
Requirements:
- 2-4 years’ experience in digital marketing, media agency or other similar roles.
- Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.
- Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals.
- Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Meta).
- Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability.
- Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.
- Experience working with external agencies and communicating cross-functionally across organizations.
- Proactive, not reactive - you anticipate challenges and solve them before they escalate.
- Bachelor’s degree required.
Benefits:
- 401(k) plus match
- Dental insurance
- Health insurance
- Vision Insurance
- Paid Time Off
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