Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution
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Job Description
Senior Director leading non-personal promotion strategy for BeOne's Hematology Franchise. Focus on digital strategies and execution for multiple brands.
Responsibilities:
- Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications.
- Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
- Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency.
- Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans.
- Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members.
- In collaboration with Global Technology Services, develop and optimize BeOne’s Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level.
- Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling.
- Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift.
- Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom).
- Own digital budgets for each brand, including media.
- Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements.
- Establish clear goals and align team efforts with business objectives and priorities.
Requirements:
- Bachelor’s degree in business, marketing, life sciences or a related field
- MBA or advanced degree preferred
- BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience
- Must have led creation of brand media/digital strategy and execution plans
- Experience directing media and agency partners, including budget tracking and management
- Proven cross-functional agility and collaboration skills
- Excellent interpersonal, oral and written communication skills
- Ability to remain calm in the face of challenges and lead with confidence during periods of ambiguity and change
- Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance.
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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