Senior Graphic Designer
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Job Description
Senior Graphic Designer creating promotional digital campaigns for Trulieve, a major cannabis retailer. Producing omnichannel creative across email, web, social, CRM, and e-commerce.
Responsibilities:
- Design and execute digital promotional creative for weekly campaigns, product launches, seasonal initiatives, and ongoing retail marketing efforts
- Create layouts and digital assets across email, web, landing pages, paid media, organic social, CRM, and e-commerce platforms
- Design within established brand identity systems while expressing each brand's unique personality
- Develop promotional concepts supporting brand recognition, campaign objectives, merchandising priorities, promotional messaging, and conversion goals
- Adapt campaign creative across multiple formats and digital placements
- Collaborate with Creative, Marketing, Brand, and Digital teams to translate campaign briefs into creative solutions
- Manage multiple projects in a fast-paced, deadline-driven environment
- Prepare production-ready assets meeting digital platform specifications and quality standards
- Maintain and evolve digital templates, design systems, and reusable creative components
- Stay current on digital design trends, platform best practices, and emerging technologies
- Contribute ideas improving creative quality, workflow efficiency, and customer experience
Requirements:
- Minimum 10 years of professional digital design experience
- At least 5 years in a Senior Designer or Lead Designer role
- Preferably experience supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments
- Strong portfolio demonstrating digital campaign execution, promotional marketing, email design, web design, landing pages, digital advertising, and responsive layouts
- Proven experience producing high-volume promotional creative in a fast-paced marketing environment
- Strong understanding of digital marketing best practices across email, web, social media, paid media, CRM, and e-commerce
- Expert knowledge of typography, layout, visual hierarchy, color, and digital design principles
- Demonstrated ability to work within established brand identity systems while developing creative, engaging campaigns across digital channels
- Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously
- Strong communication and collaboration skills with the ability to work effectively across cross-functional teams
- Expert proficiency in Figma, Adobe Creative Cloud, and Adobe Experience Manager (AEM)
- Experience designing responsive digital experiences and working within component-based design systems is preferred
- Experience supporting promotional retail calendars and high-volume marketing campaigns
- Experience creating digital creative for merchandising, promotional pricing, and retail offers
- Experience working with CPG, retail, or highly regulated brands
- Experience with motion graphics or animation using Adobe After Effects is a plus
- Experience leveraging AI-powered creative tools is preferred
Benefits:
- Comprehensive benefits package including paid time off
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