Senior Growth Marketer – Product-Led, Full-Funnel
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Job Description
Senior Growth Marketer driving product-led growth in mental fitness at Positive Intelligence. Leading experiments across user journey and collaborating with cross-functional teams for impact.
Responsibilities:
- Own growth outcomes across the core user journey: assessment → onboarding → activation → conversion → retention
- Design, ship, and iterate on growth experiments embedded in the product
- Use acquisition channels (paid, organic, partnerships) as inputs to product learning
- Build and test high-impact product surfaces: landing pages, in-product messaging, lifecycle flows, and decision moments
- Analyze funnel and cohort performance; translate insights into prioritized growth bets
- Establish lightweight growth systems: experimentation cadence, success metrics, learning documentation
- Help stand up and lead a growth function as scale demands
Requirements:
- 8+ years in product-led growth, experimentation, or growth-focused product leadership
- Proven ability to own full-funnel outcomes and scale growth through experimentation
- Strong command of analytics and experimentation tools (GA4, HubSpot or equivalent, BigQuery/Looker, A/B testing platforms)
- Experience mapping customer journeys and lifting conversion rates at scale
- Track record of leading growth outcomes through tight collaboration with product, data, and engineering
- Analytical and hypothesis-driven, with a bias for fast iteration
- Strong written and product communication skills—you know how to frame insights clearly
Benefits:
- Positive mission-driven environment
- Opportunity to build a product-embedded growth engine
- Work with a distributed team across North America and Europe
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