Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager at Sweatpals driving user acquisition and growth for a community-first fitness platform. Overseeing paid marketing channels and optimizing performance strategies.
Responsibilities:
- Own paid performance marketing across Meta, TikTok, and Google - optimizing CAC and ROAS
- Lead the social media user acquisition strategy, weekly content calendar review, and light post QA (execution handled by two coordinators and a designer)
- Develop creative briefs and partner with coordinators + designer to produce high-performing ad creatives in-house
- Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content
- Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting
- Optimize high volumes of event catalogue pages maximize conversion & design a system to operationalize the workflow at scale
- Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV
- Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets
- Build and optimize host acquisition funnels, segmentation, and targeting
- Analyze performance data, share insights, and make fast, data-backed decisions
- Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels
- Create and manage landing pages + lineup pages with Webflow freelancers and internal teams
- Build and scale referral programs for both user and host acquisition
- Ensure consistency across paid, organic, landing pages, and city-focused campaigns
- Test, learn, and scale what works - with a mindset of continuous improvement
- Manage and mentor junior team members
Requirements:
- 6+ years in growth, performance, or acquisition marketing — preferably in consumer or marketplace environments
- Deep experience running and optimizing paid campaigns across Meta, TikTok, and Google
- Strong analytical instincts — you’re fluent in CAC, ROAS, CTR, conversion, and funnel diagnostics
- Experienced with SEO, ASO, and acquisition-focused experimentation
- Comfortable leading social direction — with taste, consistency, and clarity
- A self-starter who brings ideas, pushes work forward, and doesn’t wait to be told what to build
- Confident operating with autonomy and owning results end-to-end
- Can partner cross-functionally and influence without authority
- Comfortable in an early-stage environment — scrappy, resourceful, and fast-moving
- Motivated by measurable outcomes and excited to build the growth engine, not just run it.
Benefits:
- Offers Equity
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