Senior Manager, Brand Communications, PR
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Job Description
Senior Manager managing public relations and communications strategy at Make-A-Wish America. Overseeing media relations and collaborating with leadership on key initiatives.
Responsibilities:
- Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on-message storytelling across traditional and emerging platforms.
- Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency.
- Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions.
- Lead public relations strategy for national corporate partnerships and brand activations, including co-branded announcements, executive messaging, and coordinated media engagement with internal and external stakeholders.
- Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies that amplify key campaigns and ensure cohesive audience experiences.
- Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials.
- Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships.
- Ensure alignment and consistency across chapter and national communications strategies, practices, and all public-facing and internal materials, including adherence to voice and brand standards.
- Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks to inform strategy, assess impact, and guide leadership decision-making.
- Oversee day-to-day operations of the National Communications team, including planning, budgeting, staffing, and agency management.
- Foster a high-performance culture through clear goal-setting, accountability, performance management, professional development, and compensation administration.
- Monitor shifts in the media, cultural, and communications landscape and apply emerging approaches and best practices to continuously evolve strategies, storytelling, and engagement models.
Requirements:
- Seven or more years of experience in public relations or communications, including media strategy development and creation of press releases and related communications materials, in-house or with an agency.
- Five or more years of experience in crisis and issues management, with the ability to exercise sound judgment in fast-changing environments.
- At least two years of experience leading, mentoring, and developing PR and communications professionals.
- Demonstrated success building and sustaining relationships with national media and top-tier partners, and positioning stories to achieve broad visibility.
- Experience leading public relations for national corporate partnerships and supporting executive-level communications, including leadership messaging and high-visibility announcements.
- Proven ability to lead comprehensive, integrated communications programs across earned, owned, and social channels in collaboration with digital and cross-functional teams.
- Experience using earned media monitoring and analytics tools to evaluate performance and inform communications strategy.
- Strong written, verbal, interpersonal, and presentation skills, with the ability to engage senior leaders, boards, staff, and external audiences, and to manage multiple priorities under deadline pressure.
- Bachelor’s degree or equivalent professional experience.
Benefits:
- Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
- Competitive compensation with annual incentive potential
- Health Savings Account and Flexible Spending Account Options
- Health Reimbursement Account fully funded by Make-A-Wish America
- Short Term Disability*, Long Term Disability* and Life Insurance
- Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
- 401(k) Retirement Savings Plan with 5% match after one year of service
- Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
- The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
- Up to 15 PTO days
- 10 Sick Days
- 11 Paid Holidays
- 2 Volunteer Days after one year of service
- 2 Personal Days accrued annually
- Parental Leave
- Employee Awards and Recognition Programs
- Individual and Leadership Development
- Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
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