Senior Manager, Market Development
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Job Description
Senior Manager driving market development strategies for Coca-Cola, analyzing business opportunities and developing sales initiatives. Collaborating across functions to achieve revenue goals in the marketplace.
Responsibilities:
- Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals.
- Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
- Analyzes issues by packages and develops activities focusing on trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
- Translates shopper and channel insights, trends and assessments into channel strategies and plans.
- Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
- Manages cross functional project teams as required.
- Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.
Requirements:
- Bachelor’s degree in Marketing, Finance, Business or related field.
- Master’s degree is preferred.
- 5+ years of leadership in a digital commerce with a global consumer packaged goods experience.
- Experience with annual business planning, forecasting, customer and distributor management.
- Must possess excellent relationship building skills, as well as strategic leadership.
- Distribution center knowledge is ideal.
- The ability to influence outcomes and be persuasive is ideal.
- Experience or ability to learn and implement agile projects management.
- Proven success with social media ecosphere and leveraging these to drive incremental sales.
- Proven record of localizing and implementing a global consumer goods strategy.
- Strong understanding of system financials/economics.
Benefits:
- Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
- Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.
- Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
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