Senior Manager, Social Media, Digital Engagement
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Job Description
Senior Manager overseeing social media and digital engagement strategies for Make-A-Wish America. Driving brand presence and audience engagement through innovative approaches and influencer collaborations.
Responsibilities:
- Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement.
- Lead social media engagement strategies for executive leadership and board members to position Make-A-Wish as a nonprofit thought leader.
- Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns.
- Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns.
- Support and activate influencer engagement and virtual fundraising initiatives—including online auctions, sweepstakes, and digital campaigns—in partnership with the Director, Digital & Social, to maximize reach and revenue for brand and corporate campaigns and initiatives.
- Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations.
- Build and maintain cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices.
- Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
- Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines and partner requirements.
- Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events.
- Ensure consistency, compliance, and impact of brand and sponsor-generated content.
- Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth.
- Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership.
- Supervise the Manager, Social Media, providing mentorship and professional development.
- Manage agency relationships and contracts for social marketing campaigns.
- Identify emerging platforms, tools, and trends to expand reach and engagement.
- Perform additional job-related duties as assigned.
Requirements:
- Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required.
- 7+ years of experience required, with 5+ years of experience in social media, marketing, or communications.
- 2+ years of people leadership experience required
- Demonstrated experience on the ins and outs of using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, Discord, and social media management tools.
- Demonstrated experience working with various stakeholders, including corporate partners.
- Demonstrated success developing and executing social media campaigns that drive engagement and revenue.
- Experience supporting virtual fundraising campaigns, including online auctions, sweepstakes, and influencer-led initiatives.
- Proven ability to recruit and manage relationships with influencers, content creators, and online communities.
- Familiarity with charity stream fundraising platforms and virtual event coordination.
- Strong analytical skills for tracking performance and optimizing campaigns.
- Ability to thrive in a fast-paced, remote environment and travel to industry events as needed.
- Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.
- Proficiency in developing content and graphics.
- Working knowledge of nonprofit organizations is helpful.
Benefits:
- Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
- Competitive compensation with annual incentive potential
- Health Savings Account and Flexible Spending Account Options
- Health Reimbursement Account fully funded by Make-A-Wish America
- Short Term Disability*, Long Term Disability* and Life Insurance
- Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
- 401(k) Retirement Savings Plan with 5% match after one year of service
- Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
- The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
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