Senior Social Media, Content Manager
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Job Description
Senior Social Media & Content Manager developing social media strategies for a financial/FX company. Engaging content creation aimed at Forex and financial services audiences in South-East Asia.
Responsibilities:
- Develop and execute social media strategies across LinkedIn, Facebook, Instagram, and other relevant channels
- Create, write, and publish engaging content tailored to Forex, CFD, and financial services audiences
- Develop content pillars, editorial calendars, and campaign plans aligned with business objectives
- Manage day-to-day social media activity to increase brand awareness, engagement, and lead generation
- Produce compelling copy for marketing campaigns, product launches, and promotional initiatives
- Ensure all content complies with financial services marketing regulations and Meta advertising policies
- Maintain consistent brand messaging across all digital communication channels
- Support reputation management through review platforms and online brand monitoring
- Work closely with designers, marketing teams, and external agencies to deliver high-quality campaigns
- Support promotional campaigns, trading competitions, bonus offers, and client acquisition initiatives
- Coordinate multilingual content projects where required
- Manage multiple content projects while meeting deadlines and business priorities
- Monitor and analyse content and social media performance using Google Analytics, Google Search Console, and platform insights
- Identify opportunities to improve engagement, reach, and conversion through data-driven recommendations
- Prepare performance reports and optimise content strategies based on key metrics
Requirements:
- Minimum 2 years of experience within a Forex Broker, CFD Broker, Multi-Asset Broker, FinTech, or Financial Services company
- Strong understanding of Forex trading, CFDs, MT4/MT5 platforms, brokerage business models, and Affiliate/IB programmes
- Proven experience managing LinkedIn, Facebook, Instagram, and other social media platforms
- Strong copywriting, storytelling, and content creation skills
- Ability to independently develop and execute content strategies without relying solely on agencies
- Knowledge of Meta Advertising Policies for Financial Services and brokerage compliance requirements
- Experience managing content calendars and social media strategies
- Strong project management, organisational, and communication skills
- Experience using Google Analytics, Google Search Console, and social media reporting tools
- Fluent in English (C1 level and higher) both written and verbal
- Portfolio showcasing relevant social media and content work (mandatory)
- Experience with international brokerage brands
- Experience managing multilingual content projects
- Knowledge of Trustpilot and broker review platforms
- Experience supporting bonus campaigns, trading competitions, and acquisition campaigns
- Understanding of trader acquisition, retention marketing, and customer lifecycle communications
Benefits:
- High visibility role supporting strategic decision making
- Exposure to international projects
- Professional environment focused on ownership growth and analytical excellence
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