Social Media Manager
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Job Description
Social Media Manager developing and owning social strategy for ServiceChannel’s brand. Collaborating with various teams to enhance community engagement and brand perception.
Responsibilities:
- Develop and own ServiceChannel’s social strategy
- Run platform-native strategies for LinkedIn and Instagram primarily, and drive strategy around what other channels to prioritize
- Maintain broad fluency across the evolving social platform landscape to guide strategy and ensure we are staying visible and relevant amid the demands of the algorithms
- Ensure that audiences pay attention – which means using humor and edutainment - but protect our brand reputation and position as the trusted market leader.
- Decide what we post, when we post, and ensure our social calendar is always in sync with our biggest launches, campaigns, and community milestones.
- Partner with Brand, Product Marketing, Sales, Product, Operations and Leadership to ensure cohesive storytelling and bring our expertise to life through our people
- Help turn key company moments into meaningful industry conversations
- Write clear, sharp, and brand-aligned copy across all platforms.
- Drive social content creation from ideation to publishing.
- Concept and produce social-first series—specifically video-led formats
- Partner with our internal experts and leaders to amplify their voices
- Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership
- Own our Employee Advocacy program which empowers employees to amplify company news and insights through their own social networks
- Provide guidance, inspiration, and resources that make it easy for employees to participate in social storytelling
- Monitor cultural discourse, internet behavior, and platform-native trends
- Track moments relevant to the facilities management ecosystem
- Identify opportunities for ServiceChannel to participate with relevance and credibility
- Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth
- Translate analytics into actionable insights and new experiments
- Identify what resonates most with the audience and evolve the strategy accordingly
- Establish best practices for social engagement across teams, leveraging AI as your foundational way of working
- Build playbooks for launches, announcements, and reactive moments
- Protect long-term brand equity while enabling timely participation
- Ensure that as platforms evolve, our strategy and KPIs do too
Requirements:
- 5+ years managing social strategy for a brand with a strong point of view
- Understand how credibility is built on LinkedIn, Reddit and beyond
- Are deeply fluent in B2B SaaS
- Can own socially-native video production from end-to-end
- Possess exceptional judgment and taste
- Know the difference between cultural relevance and trend chasing
- Can translate complex ideas into clear, platform-native communication
- Balance strategic thinking with hands-on execution
- Are comfortable advising leadership and pushing back when needed
- Stay calm and precise in fast-moving, real-time environments
Benefits:
- Medical, dental, vision, life and LTD insurance
- HSA
- 401(k) retirement plan
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