Senior Market Researcher
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Job Description
Senior Market Researcher leading quantitative and mixed-method research at HubSpot. Collaborating with teams to derive insights for product strategies and market opportunities.
Responsibilities:
- Lead end-to-end quantitative and mixed-method market research projects, from research design through executive-ready recommendations.
- Design surveys, sampling strategies, and research methodologies that produce reliable, actionable insights.
- Analyze research data using statistical techniques and AI-assisted workflows to identify meaningful trends, customer behaviors, and market opportunities.
- Synthesize findings from multiple sources—including market research, customer feedback, UX research, competitive intelligence, and secondary research—to develop comprehensive points of view.
- Partner with Product Marketing, Product Management, Strategy, Customer Experience, and UX Research teams to translate business questions into research plans that inform strategic decisions.
- Deliver compelling presentations and storytelling that influence product strategy, messaging, positioning, and go-to-market priorities.
- Manage relationships with external research vendors and panel providers to ensure high-quality data collection and project execution.
- Continuously evolve research methodologies, leveraging AI-powered research tools and emerging best practices to improve efficiency, scalability, and insight quality.
Requirements:
- 5+ years of experience in Market Research, Customer Insights, Consumer Insights, or a related research discipline, ideally within B2B SaaS or technology.
- Expertise designing and executing quantitative market research, including survey methodology, questionnaire design, sampling, and statistical analysis.
- Experience with modern research platforms such as Qualtrics, QuestionPro, or similar survey tools.
- Experience incorporating AI tools (such as ChatGPT, Claude, Gemini, or similar technologies) into research workflows to improve efficiency and insight generation.
- Strong executive communication skills with the ability to translate complex research into clear business recommendations.
- Demonstrated ability to manage multiple concurrent research initiatives and prioritize effectively in a fast-moving environment.
- Experience building collaborative relationships across Product, Marketing, Strategy, UX Research, Customer Experience, and leadership teams.
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
- Remote work options
- Professional development opportunities
- Employee stock options
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