Senior Marketing Analyst
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Job Description
Senior Marketing Analyst analyzing multi-channel marketing performance at Instacart. Collaborating cross-functionally and leveraging data-driven insights to optimize marketing strategies.
Responsibilities:
- Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics
- Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms
- Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps
- Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders
- Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels
- Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments
- Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes
- Translate complex datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences
- Proactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolio
- Communicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product development
- Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics
- Help prioritize and define roadmap for marketing analytics initiatives and tool development
Requirements:
- Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field
- 4+ years of experience in marketing analytics, growth analytics, or digital marketing measurement
- Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregations
- Experience with marketing analytics tools across multiple channels, including:
- SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)
- Paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.)
- Web analytics (Google Analytics, Adobe Analytics, etc.)
- Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, share of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI)
- Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect channel optimization and media investment decisions
- Proven ability to synthesize data into compelling narratives and translate complex analysis into clear, actionable recommendations
- Excellent communication skills with the ability to engage with senior leadership and present to executive audiences
- Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments
- Comfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independently
- Growth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insights.
- Experience with statistical analysis and experimentation (A/B testing, incrementality testing, causal inference)
Benefits:
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- This role is eligible for a new hire equity grant as well as annual refresh grants.
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