Marketing Analytics Specialist
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Job Description
Marketing Analytics Specialist responsible for reporting and driving insights for global marketing performance. Collaborates across teams to optimize data-driven decision-making.
Responsibilities:
- Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
- Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
- Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
- Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
- Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
- Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
- Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
- Work closely with key partners: Marketing Ops (HubSpot / CRM process + data quality), Performance Marketing (paid channel measurement & optimization), ICT/Data (Power BI, governance, longer-term architecture), Sales Ops (pipeline/revenue reporting alignment and definitions).
Requirements:
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
- 3–5+ years of direct marketing analytics experience.
- Experience building executive-level dashboards (Power BI preferred, but not exclusively required).
- Working knowledge of SQL for data validation and joins.
- Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels).
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