Marketing Analyst, Insights & Analytics
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Job Description
Marketing Analyst supporting Marketing organization by delivering insights to improve performance and pipeline generation. Translating complex data into actionable insights across the marketing funnel.
Responsibilities:
- Conduct in-depth analyses across the marketing funnel, including upper funnel performance, campaign effectiveness, pipeline generation, and conversion metrics.
- Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate ROI and identify optimization opportunities.
- Develop insights on lead quality, prospecting strategies, and funnel progression to improve demand generation outcomes.
- Build and maintain reporting frameworks that provide visibility into marketing performance and key business drivers.
- Perform ad hoc analyses and scenario modeling to inform strategic decisions around targeting, channel mix, and budget allocation.
- Support and partner with Marketing Strategy & Operations, Demand Generation, and senior marketing stakeholders to understand business priorities and deliver actionable insights.
- Support the development of clear, executive-ready insights and narratives that highlight trends, risks, and opportunities.
- Support leadership with ongoing analysis of marketing performance, including proactive identification of issues and opportunities.
- Support core marketing operating cadences (weekly, monthly, quarterly reviews) with accurate data, insights, and storytelling.
- Contribute to Quarterly Business Reviews (QBRs) and other executive presentations by synthesizing performance across campaigns, channels, and segments.
- Monitor pipeline creation and marketing contribution to revenue, ensuring alignment with company growth targets.
- Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution, and reporting.
- Identify opportunities to improve marketing measurement, attribution models, and reporting processes.
- Recommend and implement scalable analytics solutions that enhance visibility into marketing performance.
- Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities.
- Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view of pipeline and bookings performance.
- Collaborate with analytics, data science and data engineering teams to source, validate, and transform data for reporting and analysis.
Requirements:
- Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
- 2–4+ years of experience in Marketing Analytics, Business Analytics, or a related role, preferably in a B2B SaaS environment.
- Experience supporting senior marketing leaders with data-driven insights and recommendations.
- Strong understanding of marketing funnel metrics, including demand generation, campaign performance, pipeline contribution, and conversion rates.
- Advanced proficiency in Excel/Google Sheets; experience with BI tools (e.g., Tableau, Power BI); familiarity with SQL or tools like Alteryx is a plus.
- Familiarity with AI-enabled analytics tools or a strong interest in applying AI to accelerate data analysis and insight generation.
- Ability to connect marketing performance metrics to broader business outcomes and revenue impact.
- Proven ability to synthesize complex data into clear, compelling insights for executive audiences.
- Comfortable working cross-functionally in a fast-paced environment and influencing senior stakeholders.
Benefits:
- Amazing benefits for all Associates
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