Lead Marketing Analyst
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Job Description
Lead Marketing Analyst guiding budget allocation and campaign strategy at Earnest. Collaborating with Marketing and Partnerships to extract data-driven insights for campaign performance.
Responsibilities:
- Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
- Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
- Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
- Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
- Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.
Requirements:
- You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
- You’ve analyzed multi-channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
- You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
- You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
- You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
- Experience partnering with senior marketing leaders on annual planning and long-term strategy.
- Experience managing analysts and building high-performing analytics teams.
- Familiarity with experimentation design and incrementality testing in performance marketing.
Benefits:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
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