Marketing Analytics Specialist
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Job Description
Marketing Analytics Specialist turning marketing performance data into actionable insights that drive executive decisions. Join a global team focused on enhancing tracking consistency, attribution, and data quality.
Responsibilities:
- Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
- Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
- Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
- Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
- Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
- Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
- Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
- Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
- Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
- Train regional marketers on dashboard interpretation and reinforce consistent measurement practices.
Requirements:
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
- 3–5+ years of direct marketing analytics experience
- Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
- Working knowledge of SQL for data validation and joins
- Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)
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