Lead Marketing Analyst
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Job Description
Lead Marketing Analyst driving marketing performance analytics for GE HealthCare's advanced visualization solutions team, collaborating with global stakeholders and leveraging data for insights and decision-making.
Responsibilities:
- Support the Advanced Visualization Solutions (AVS) business at GE HealthCare.
- Partner with AVS Global Marketing team to plan, measure, benchmark, and report the business impact of marketing programs.
- Design, build, and maintain the AVS marketing analytics and reporting ecosystem.
- Turn complex data into clear, actionable insights that inform strategy, investment decisions, and growth priorities.
- Contribute to marketing excellence through analytics, insights, and reporting.
- Lead AVS marketing program analytics, including tracking standard KPIs and performance metrics.
- Standardize data sources, tools, processes, and taxonomy to improve reporting quality, consistency, and usability.
- Collaborate effectively across a complex global organization.
- Lead the GE HealthCare self-service reporting ecosystem by developing clear, actionable Power BI dashboards and reports.
- Apply analytical judgment to prioritize information, generate insights, and support day-to-day problem solving.
Requirements:
- Bachelor’s degree from an accredited university or college in data science, computer science, business degree with focus on management information systems, statistics, or a related quantitative field
- at least 4 years of relevant experience
- Experience in working with multiple workspaces, datasets, and data automation workflows
- Strong foundation in data management, with knowledge of data mining principles and practices
- Proficiency in PowerBI and PowerApps
- Advanced Excel skills, including macros, VLOOKUP, INDEX, MATCH, and other analytical functions
- Demonstrated ability to operate with urgency in a fast-paced environment
- Proven ability to collaborate with global stakeholders across multiple functions
- Strong project management capabilities, with the ability to plan, track, and deliver high-quality work on time
Benefits:
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life insurance
- disability insurance
- accident insurance
- tuition reimbursement
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