Senior Marketing Automation Specialist
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Job Description
Senior Marketing Automation Specialist for ALX Africa architecting and optimizing HubSpot automation systems. Focus on lead management and engagement strategies across various platforms.
Responsibilities:
- Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
- Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
- Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
- Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
- Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
- Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
- Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
- Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
- Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement
Requirements:
- At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
- Expert level experience with HubSpot and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
- Proven ability to design and manage complex automation programs across multiple audiences and regions
- Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
- Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
- Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
- Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment.
Benefits:
- Professional development opportunities
- Flexible work arrangements
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