Marketing Operations Manager, DTC
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Job Description
Marketing Operations Manager at Healthy Back Institute overseeing marketing execution including campaigns and product launches while managing cross-functional teams.
Responsibilities:
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success
- Build, manage, and update project plans, timelines, and dependencies across all initiatives
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Coordinate landing pages, offers, and funnel updates from concept to launch
- Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
- Drive execution of email and SMS programs, lifecycle automations, and retention workflows
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
- Support HBI's brand consolidation work- migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart
- Ensure clean QA and go-live processes for new product initiatives and migrated assets
Requirements:
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
- Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
- Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
- Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments
Benefits:
- Paid holidays + take it when you need it PTO!
- Medical, dental, and vision.
- 401k Program
- Educational Assistance
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