Marketing Technology Specialist
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Job Description
Marketing Technology Specialist building technical solutions for digital marketing across client portfolios in higher education. Developing applications, integrations, and automations to enhance marketing performance and efficiency.
Responsibilities:
- Build Marketing Technology Solutions
- Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance.
- Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams.
- Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.
- Integrations & Technical Implementation
- Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.
- Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues.
- Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement.
- Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities.
- Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems.
- Measurement & Reporting
- Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data.
- Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance.
- Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools.
- Cross-Functional Collaboration
- Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams.
- Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams.
- Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility.
- Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.
Requirements:
- Must-Have Technical Skills
- Marketing Measurement: Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and modern server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.
- Application Development: Experience building technical solutions using JavaScript and Node.js, including deploying or supporting cloud-hosted applications (AWS preferred).
- Systems Integration: Strong understanding of REST APIs, webhooks, SFTP, and other integration methods used to connect marketing platforms and business systems.
- Reporting & Automation: Experience building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.
- Problem Solving: Ability to troubleshoot complex data flows, translate business requirements into practical technical solutions, and navigate interconnected marketing systems.
- Agency Experience (preferred): Comfortable supporting multiple clients with varying marketing technology stacks and implementation requirements.
- CRM Integration Experience: Familiarity with marketing data integrations involving CRM platforms and lead management workflows.
- Modern Development Practices: Experience using Git/GitHub and AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot to accelerate development while applying sound engineering judgment.
- Privacy Awareness: Familiarity with consent management platforms and privacy-conscious marketing implementations.
Benefits:
- options for health
- dental
- vision
- matching 401k
- paid time off
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