Senior Manager, Marketing Operations
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Job Description
Sr. Manager of Marketing Operations responsible for optimizing marketing processes and driving growth at Malwarebytes. Overseeing marketing automation, lead lifecycle, and data integrity to enhance business performance.
Responsibilities:
- Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling.
- Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions.
- Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows.
- Partner with Revenue Operations to maintain a clean, enriched, and segmentable database.
- Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next.
- Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster.
- Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing.
- Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.
Requirements:
- 4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end.
- Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM.
- Comfortable building workflows, debugging integrations, and writing your own reports.
- Working knowledge of an account-based marketing / intent data platform.
- Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting.
- Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus.
- Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus.
- Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass.
- Clear, low-ego communicator. You translate between marketers, sales leaders, and RevOps without losing anyone in the jargon.
- Bachelor's degree or equivalent practical experience.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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