Senior Marketing Operations Manager
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Job Description
Senior Marketing Operations Manager at Albert focused on building marketing systems and supporting demand generation initiatives. Collaborating with VP of Marketing to enhance go-to-market strategies.
Responsibilities:
- Build Albert's marketing operations function from the ground up, designing the systems, processes, and infrastructure that underpin demand generation, ABM, lifecycle marketing, and executive reporting.
- Define and own the marketing technology strategy, evaluating, implementing, and rationalizing tools across the stack to improve operational efficiency and funnel performance.
- Establish attribution models, lifecycle stage definitions, and lead management frameworks that create clear visibility from first touch to closed revenue.
- Partner with the VP of Marketing and Sales leadership to align GTM operations with pipeline targets, forecasting cycles, and company-level growth goals.
- Own and administer the marketing tech stack, ensuring data integrity and seamless integration across systems.
- Operationalize demand generation, ABM, event, and lifecycle campaigns by building and QA-ing emails, landing pages, forms, workflows, segmentation logic, and lead routing.
- Build and maintain marketing and pipeline reporting dashboards for funnel performance, attribution, conversion rates, and pipeline contribution — delivering regular executive-level reporting.
- Partner with Revenue Operations and Sales leadership to improve funnel visibility, lead handoff processes, and cross-functional alignment on pipeline metrics.
- Manage relationships with external agencies and contractors to support campaign execution, ensuring accuracy and velocity across marketing programs.
- Act as the internal authority on marketing operations best practices, establishing standards and processes that scale as the team and customer base grow.
- Identify operational bottlenecks across the customer journey and drive improvements that increase campaign velocity and GTM efficiency.
- Contribute to forecasting, planning, and GTM decision-making through data-driven analysis, surfacing insights that inform marketing and commercial strategy.
Requirements:
- 6-10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations in B2B SaaS.
- Deep hands-on experience with HubSpot, workflow automation, lead scoring, lifecycle management, and reporting.
- Demonstrated experience supporting demand generation and ABM programs, with familiarity with platforms such as 6sense or Demandbase.
- Proficiency with sequencing and sales engagement tools such as Outreach or Salesloft, and AI-driven marketing automation tooling.
- Experience with BI and analytics tools such as Google Analytics, Looker, or equivalent; SQL or advanced spreadsheet modeling a plus.
- Proven ability to build marketing operations infrastructure independently in a high-growth or startup environment.
- Excellent written and verbal communication skills; able to engage with technical and non-technical audiences.
- Collaborative mindset with the ability to work effectively across Marketing, Sales, and Revenue Operations teams.
Benefits:
- We care about you.
- Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too.
- We work hard and we play hard.
- We value diversity. Growing and maintaining our inclusive and diverse team matters to us.
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