Associate Manager – Marketing Operations, Enablement
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Job Description
Associate Manager in Marketing Operations at TDS Telecom enhancing marketing execution through technology and agency partnerships. Oversee performance reporting and optimize operational efficiencies with a focus on measurable outcomes.
Responsibilities:
- Partner with internal teams to deploy, optimize, and govern the marketing operations technology stack, including Customer Relationship Management (CRM), email, paid media, analytics, and related platforms.
- Ensure systems, integrations, and user enablement support business requirements, reporting needs, and scalable execution.
- Manage operational agency relationships, including scopes of work, Service Level Agreements (SLAs), and performance; identify optimization opportunities to improve quality, speed, and cost efficiency.
- Own performance and spend reporting for marketing operations, including dashboards, KPIs, and attribution with market-level detail.
- Establish data quality standards and governance to connect marketing activities to leads, traffic, and conversions, and communicate insights to stakeholders.
- Conduct Request For Proposals (RFPs) and vendor selection processes; manage system integration and development workstreams; and oversee budgets, contracts, and execution calendars to ensure on-time delivery, quality control, and cost efficiency.
Requirements:
- Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
- 3+ years marketing operations experience.
- 2+ years of advertising and integrated marketing experience.
- Ability to travel 20% based on market needs.
- Experience in marketing planning, development, and execution.
- Background in local marketing, including brand activation and customer engagement activities.
- Telecommunications or related service industry experience.
- Proven ability to negotiate local partnerships, co‑marketing opportunities, and agent marketing.
- Experience managing financial budgets.
- Strong project management skills.
- Strong communication and interpersonal skills for collaborating with partners and internal teams.
- Strong analytical skills with proficiency in MS Office, CRM systems, scheduling tools, analytics platforms, and campaign tracking tools.
Benefits:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
- Short-Term & Long-Term Disability (for those working 30+ hours)
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
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