Senior Marketing Manager, Distribution & Partnership Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior marketing manager developing partner, channel, and demand-generation strategies for LGC’s Diagnostics & Genomics portfolio. Driving IVD market growth through distributors, laboratory networks, and strategic alliances.
Responsibilities:
- Develop and execute commercial marketing strategies for LGC’s Diagnostics & Genomics portfolio
- Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other B2B partners
- Translate global product, portfolio, and brand strategies into partner-specific messaging and value propositions
- Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content
- Manage day-to-day marketing communications with priority partners, including business reviews, performance reporting, action tracking, and escalation
- Develop and deploy regional channel marketing strategies to strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through
- Support sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and segment initiatives
- Build multichannel demand generation and account-based marketing programs for laboratory segments, pathology networks, channel partners, and priority customers
- Monitor market, channel, and customer insights to identify growth, retention, cross-sell, and customer journey opportunities
- Lead cross-functional execution across commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams
- Ensure promotional materials, partner programs, and campaigns meet healthcare, regulatory, quality, and compliance requirements
- Define and track KPIs including campaign performance, lead quality, pipeline contribution, adoption metrics, and ROI
- Prepare performance updates, insights, and recommendations for marketing leadership and commercial stakeholders
- Identify process improvements, governance opportunities, and reusable templates
Requirements:
- Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered
- Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment
- Ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets
- Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders
- Strong understanding of regulated marketing environments and quality, legal, regulatory, and brand governance
- Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint
- Experience with CRM, marketing automation, analytics, or project management tools is advantageous
- Willingness to travel both nationally and internationally at least 40%
- Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification is desired
- Experience with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers is desired
- Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets
- Experience using Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar platforms
- Strong business acumen, including segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI measurement
Similar Jobs
Supply Chain Planner
Supply Chain Planner optimizing global tableware inventory, replenishment, and supplier performance for Zwiesel Fortessa. Coordinating demand, production, and cross-functional planning worldwide.
Executive Partner, Supply Chain
Gartner executive partner managing enterprise member relationships and supply chain strategy. Delivering technology and business advice to leaders through customized client engagements.
Supply Chain Transformation Manager
Supply Chain Transformation Manager shaping Kevin’s Natural Foods refrigerated and frozen supply chain networks. Delivering logistics optimization, strategic partnerships, and transformation programs for scalable growth.
Supply Chain Assistant Manager
Supply Chain Assistant Manager optimizing inventory, forecasting, supplier coordination, and logistics. Supporting an Amazon growth services company’s clients through cost savings and operational improvements.
Materials Manager
Materials Manager leading nuclear materials programs for SIA, an engineering consulting firm serving nuclear power and critical infrastructure. Driving License Renewal expertise, industry engagement, and team growth.
Lead – Supply Chain
Supply Chain Lead optimizing sourcing, inventory, logistics, and fulfillment for Lux Decor Collection’s multi-channel e-commerce marketplaces. Leading teams across Amazon, Walmart, TikTok Shop, Temu, eBay, and SHEIN operations.
Supply Chain Learning & Development Supervisor – 1st Shift
GXO Logistics supply chain L&D Supervisor training Operations teams and instructors. Managing QMS training records, reporting, compliance, and domestic travel.
Supply Chain Learning & Development Supervisor – 1st Shift
Supply chain L&D Supervisor training GXO Logistics operations teams. Managing QMS instruction, training records, compliance, and frequent domestic travel.
Senior Global Supply Planner
Senior Global Supply Planner optimizing VF Corporation’s global supply, capacity, and production plans. Managing forecasts, vendor allocation, buy schedules, and supply-risk mitigation across regions.
Director, Semiconductor Supply Chain Management
Director leading global semiconductor supply chain strategy for SiTime’s MEMS precision timing products. Modernizing systems, optimizing suppliers, and building resilient networks for growth.
Senior Supply Chain Strategy Manager
Senior Supply Chain Strategy Manager shaping GE Vernova’s global energy-transition supply chain strategy. Driving network optimization, financial modeling, resilience, and executive decisions.
Logistics Analyst, Pallet & Inventory Control
Logistics Analyst managing pallet reconciliation, returns, inventory and warehouse administration. Supporting international clients through Satellite Office’s Philippine offshore teams.
Global Commodity Manager – Logistics
Global Commodity Manager leading logistics, packing, and customs sourcing strategy for GE Power Conversion & Storage. Driving supplier performance, compliance, cost optimization, and global supply-chain improvements.
Clinical Supply Chain Site Lead
Clinical supply chain site lead managing trial-site supply operations for Telix Pharmaceuticals’ targeted-radiation medicines. Resolving shipment, dosing, compliance, and distribution issues across late-stage clinical studies.
Principal Specialist, Supply Chain Management
Principal Supply Chain Specialist driving supplier performance and production continuity at Collins Aerospace. Resolving aerospace supply issues through data analysis and cross-functional collaboration.
Director of Supply Chain
Director of Supply Chain scaling procurement, co-manufacturing, inventory, and commercialization for Khloud’s protein snack CPG brand. Leading supply planning and cross-functional launch execution.
Consultant – ERP & Supply Chain Systems
ERP and supply-chain consultant helping RSB, a global sustainable-bioeconomy organisation, embed traceability and chain-of-custody controls. Designing audit-ready workflows across industrial procurement, inventory and production systems.
Logistics Coordinator
Logistics Coordinator supporting NILO®, a fast-growing US beverage brand. Managing imports, deliveries, inventory audits, and field-representative routes remotely.
Director – Supply Chain Automation
Director leading automation design and deployment across ALO’s distribution network. Managing complex fulfillment technology projects, vendors, budgets, and engineering teams.
Vice President – Global Warehouse and Supply Chain
VP leading Diversified’s global warehouse network supporting AV and media installation and managed services. Modernizing WMS, inventory controls, logistics, and multi-site operations.