Senior Marketing Operations Lead – Lifecycle & Automation
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Job Description
Senior Marketing Operations Lead at Marrina Decisions managing lifecycle marketing for premium enterprise clients. Designing automation processes and collaborating with cross-functional teams for optimal campaign performance.
Responsibilities:
- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
- Build and optimize automated marketing campaigns across multiple channels
- Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
- Implement segmentation and personalization strategies to improve campaign performance
- Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
- Ensure proper Salesforce CRM integration and data flow
- Build and maintain marketing dashboards and reporting frameworks
- Monitor campaign performance and key engagement metrics
- Translate business requirements into scalable marketing automation solutions
- Provide strategic input to improve marketing processes and campaign performance
Requirements:
- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Experience building lead management and lifecycle marketing frameworks
- Strong analytical skills and experience with marketing performance reporting
- Ability to manage complex marketing programs in a fast-paced environment
- Excellent communication and collaboration skills
Benefits:
- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
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