Marketing Operations Manager
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Job Description
Marketing Operations Manager analyzing marketing efforts for revenue attribution at Virtuous. Leading tools and workflows for automation and insights in the nonprofit sector.
Responsibilities:
- Own the design, build, and ongoing management of a multi-touch marketing attribution model that tracks the full prospect journey across all marketing and sales touch points, from first touch to closed-won
- Identify, pilot, and implement AI-powered tools and workflows for reporting automation, lead lifecycle journeys, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows
- Identify, pilot, and implement AI-powered tools and workflows for reporting automation, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows
- Monitor health and activity of the pipeline, flagging bottlenecks and stage-conversion issues; partner with RevOps on shared definitions and lead to opportunity handoff SLAs.
- Own integrations across the marketing tech stack connecting HubSpot with adjacent tools (e.g., ad platforms, enrichment, intent data) ensuring data flows cleanly between systems and new tools are evaluated and implemented without creating silos
- Create and manage reports/dashboards that will provide a centralized location with visibility into marketing attribution, conversion activity and pipeline
- Identify and communicate trends and ROI analysis to Marketing Stakeholders and leadership to drive pipeline and revenue generation
- Ensure data quality within the CRM by establishing best practices for marketing data collection
- Manage HubSpot Marketing campaigns, workflow logic, templates, and integrations, that allow us to scale our GTM motions
- Collaborate with the cross-functional ops team members including RevOps, CX Ops, etc to ensure agreement on shared definitions, handoffs, reporting, and processes; flagging breakdowns before they stall pipeline
- Provide general operational support to marketing as needed
- Think outside the box and identify opportunities along the way
Requirements:
- 5+ years in marketing operations and/or digital marketing
- HubSpot CRM experience required
- Experience leveraging GA4 (Google Analytics 4) for cross-channel tracking and attribution
- Experience owning/maintaining many system integrations
- Strategic thinker with a desire to own the marketing operations function
- Ability to manage multiple projects simultaneously with keen attention to details, familiarity with project management tools such as Asana
- Strong interpersonal, communication and organizational skills
- Startup environment/SaaS experience preferred
- Independent, self-starter who thrives in a fast pace environment.
Benefits:
- Market competitive pay leveraging Carta data
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events.
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