Senior Marketing Operations Manager
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Job Description
Senior Marketing Operations Manager at TheGuarantors executing and scaling email and automation programs. Leveraging HubSpot's data model for targeted delivery and lifecycle communication.
Responsibilities:
- Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve
- Leverage a complex HubSpot data model to segment audiences and target emails
- Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand
- Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content
- Migrate legacy emails into updated templates and modules
- Debug rendering, tokenization, and data issues across email clients
- Document templates, modules, and patterns so they can be reused confidently by others
- Architect lifecycle systems that scale as the data model, tooling, and business needs evolve
- Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact
Requirements:
- 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot
- Proficient in HTML/CSS and can code email templates from scratch
- Strong working knowledge of HubL, including conditionals and dynamic logic
- Experience working with custom objects and association labels in HubSpot
- Proven ability to build and maintain complex workflows with layered branching logic
- Technical, data-driven approach to email marketing
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity
- Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite
- A roll-up your sleeves mentality with excitement to research and learn what you don’t know.
Benefits:
- Opportunities to make an impact within a fast growing company
- Medical, dental, & vision insurance, beginning day one
- Health savings account with employer contribution
- Flexible spending accounts (healthcare, dependent care, commuter)
- 401(k)
- Generous PTO and paid holidays
- Flexible working hours
- Paid parental leave
- Company sponsored short and long term disability
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