Senior Product Manager, Measurement Studies, Platforms & Data Services
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Job Description
Senior product manager advancing IQVIA Digital healthcare media measurement platforms and data services. Leading measurement strategy, commercialization, lifecycle execution, and Product Owner development.
Responsibilities:
- Contribute to product strategy and roadmap for existing and emerging measurement offerings
- Evaluate product initiatives based on client impact, market opportunity, revenue potential, competitive differentiation, and investment requirements
- Partner with Commercial and Client Success teams to drive product adoption, revenue growth, and successful client engagements
- Own product prioritization, feature definition, requirements gathering, and scope management
- Oversee DTC and HCP measurement studies, including digital media, TV, cross-channel measurement, attribution, and incrementality
- Oversee measurement platform and business intelligence reporting solutions
- Oversee Data-as-a-Service products and data integrations
- Identify and develop new product opportunities and revenue-generating offerings
- Lead the complete product lifecycle from market research and concept development through launch, adoption, optimization, and retirement
- Leverage customer feedback, market insights, and performance metrics to enhance products and user experience
- Champion best practices in measurement methodology, analytics, reporting, dashboard design, data visualization, and user-centered product development
- Drive consistency across product teams for common measurement standards, integrated experiences, and scalable platform capabilities
- Manage and mentor two Product Owners
- Develop relationships with healthcare clients and industry partners
- Translate client challenges and business objectives into product solutions
- Collaborate on positioning, messaging, launch planning, and go-to-market readiness
- Monitor industry trends, competitive offerings, healthcare advertising technologies, regulatory developments, and measurement methodologies
- Ensure privacy, security, compliance, and regulatory considerations are incorporated into products
- Support strategic planning and investment decisions for portfolio growth, innovation, and operational scale
Requirements:
- Bachelor's degree in Statistics, Analytics, Business, Marketing, Computer Science, Economics, or a related field
- 8+ years of product management experience, preferably within healthcare, analytics, media, advertising technology, or data-driven organizations
- Strong understanding of digital media ecosystems, measurement practices, marketing technology, and analytics platforms
- Experience developing and executing product roadmaps while balancing business objectives, customer requirements, and technical constraints
- Demonstrated success bringing products from concept through commercialization and continuous enhancement
- Experience working with cross-functional teams in agile and matrixed environments
- Strong communication, presentation, and stakeholder management skills
- Ability to influence and collaborate effectively across executive leadership, commercial teams, clients, and technical organizations
- Strategic mindset with strong analytical, problem-solving, and decision-making capabilities
- Proven ability to support revenue growth through product innovation, commercialization, and client engagement
- Preferred: Advanced degree (MBA, MS, or related discipline)
- Preferred: Experience within healthcare marketing, pharmaceutical advertising, media measurement, or healthcare data analytics
- Preferred: Working knowledge of IQVIA, clinical, claims, prescription, audience, or healthcare marketing datasets
- Preferred: Understanding of attribution methodologies, incrementality testing, media mix modeling, and advanced measurement frameworks
- Preferred: Experience developing go-to-market strategies, pricing, packaging, and commercialization plans
- Preferred: Familiarity with digital advertising technologies including DSPs, SSPs, data providers, publishers, and media platforms
Benefits:
- Health and welfare benefits
- Other benefits may be offered
- Incentive plans, bonuses, and/or other forms of compensation may be offered
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