Senior Product Marketing Manager, Financial Services – E-Commerce
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Job Description
Sr. Product Marketing Manager responsible for product messaging and sales enablement in financial services and e-commerce. Collaborating with teams for effective product launch and market insights.
Responsibilities:
- Market intelligence—be the expert on our customers, who they are, how they buy, and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and Demand Generation to develop product positioning and messaging that resonates with our target buyer personas.
- Understand our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
- Develop resources that support the prospect and customer journey including compelling use cases, solution briefs, demos, event presentations and website messaging.
- Take the lead on partnering with Product Management and Demand Generation to bring new products and releases to the market.
- Serve as a trusted leader within the organization who can effectively present the value of our solutions in webinars and at events.
- Manage and support content development for sales training and sales kickoff to ensure we lead with value-driven messaging.
- Partner with Product Management to report on the effectiveness of new products in the market - pipeline, closed won ARR, renewals.
Requirements:
- 7-10 years in a Product Marketing Manager role, preferably within the payments or fintech industry
- In-depth knowledge of the payments industry landscape, including key players, challenges, and trends.
- Proven experience in developing content that speaks to the specific needs and challenges of the market.
- A deep understanding of the product marketing frameworks and resources to support effective launches, releases and sales enablement.
- The ability to partner closely with marketing on messaging and targets for cross-channel campaigns that speak to the needs of our target ICP.
- Highly organized, methodical, and detail-oriented with an ability to consistently meet deadlines.
- Dependable, with outstanding multitasking abilities and an eagerness to understand and support the needs of a busy and fast-paced marketing team.
- Proficiency in tools like Salesforce, ClickUp and Intercom
Benefits:
- Multiple Medical, Dental & Vision plans
- 401k with company match and immediate vesting
- Generous paid time off package and 11 paid holidays
- And much more!
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