Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager driving go-to-market strategy and lifecycle marketing at AI-native fintech company. Collaborating with Product and Engineering to optimize launches and user engagement.
Responsibilities:
- Define and execute GTM strategies for new features and major product releases
- Partner with Product and Engineering on launch gates, timelines, and readiness criteria
- Develop clear positioning, messaging, and value propositions
- Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
- Ensure launches are measurable, impactful, and optimized post-release
- Own lifecycle strategy across email, push, and in-app messaging
- Build programs that improve activation, feature adoption, monetization, and retention
- Develop segmentation frameworks and testing roadmaps
- Continuously optimize messaging, timing, and targeting to improve engagement and LTV
- Partner with Analytics to measure cohort performance and downstream impact
- Optimize in-app marketing placements and website messaging
- Improve conversion flows and feature discovery surfaces
- Ensure consistent, compelling messaging across all customer touchpoints
- Identify friction in funnels and execute experiments to improve CVR
- Own performance metrics tied to adoption, engagement, and retention
- Use funnel analysis, cohort analysis, and A/B testing to drive decisions
- Translate insights into experiments and execution
- Focus on scalable systems that increase LTV over time
Requirements:
- 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
- Proven track record partnering with Product and Engineering in agile environments
- Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
- Extremely data-driven and comfortable working in analytics tools
- Growth-minded — you think in experiments, velocity, and measurable outcomes
- Strong operator — you move quickly, take ownership, and ship
- Clear, compelling communicator who can simplify complex products
Benefits:
- Generous base salary
- Meaningful equity package
- Retirement 401k for USA-based Originals
- Healthcare and wellness programs: Healthcare
- Wellness stipend
- Mental wellness program
- Unlimited access to financial planning
- Life insurance for USA-based Originals
- Work-life balance: Unlimited DPTO
- Flexible hours (Core hours: 9 AM to 5 PM local time)
- Paid Parental Leave
- Additional perks: Parenthood and fertility assistance
- Monthly co-working membership reimbursement
- English tutoring stipend for International Originals
- Build your home office one-time stipend
- Pick your setup (Apple, Windows) and accessories
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