Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at EvenUp driving go-to-market strategies. Collaborating across teams to enhance platform offerings for legal tech solutions.
Responsibilities:
- Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
- Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
- Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
- Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities.
- Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity.
- Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
- Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.
Requirements:
- 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
- A creative thinker who isn’t afraid to experiment with bold ideas, unconventional formats, and new campaign approaches.
- Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
- Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiatives.
- Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
- Analytical mindset with comfort using data to validate ideas and measure impact.
- Ability to thrive in fast-paced, evolving environments with multiple priorities.
- Skilled at managing multiple priorities in fast-paced, ambiguous environments.
- **Nice to haves:**
- Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).
- Familiarity with developer ecosystems, partner channels, or app marketplaces.
- Background in enterprise GTM strategies, analyst relations, and field enablement.
- Experience in Legal Tech, personal injury, or adjacent industries.
Benefits:
- Choice of medical, dental, and vision insurance plans for you and your family.
- Additional insurance coverage options for life, accident, or critical illness.
- Flexible paid time off, sick leave, short-term and long-term disability.
- 10 US observed holidays, and Canadian statutory holidays by province.
- A home office stipend.
- 401(k) for US-based employees and RRSP for Canada-based employees.
- Paid parental leave.
- A local in-person meet-up program.
- Hubs in San Francisco and Toronto.
- *Please note the above benefits & perks are for full-time employees*
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