Senior Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager shaping positioning, launches, and sales enablement for FMG’s all-in-one financial marketing platform. Driving growth through market insight, competitive strategy, and AI-enabled go-to-market programs.
Responsibilities:
- Own product positioning and messaging for target buyer personas
- Partner with Product and Marketing to articulate how products solve buyer problems
- Research buyers, buying behavior, and key buying criteria
- Document buyer journeys and improve sales and marketing processes
- Own and analyze the competitive landscape
- Synthesize customer feedback from Sales, Customer Success, win/loss analysis, and product usage for Product teams
- Plan and lead go-to-market launches for new products and existing-product releases
- Manage cross-functional launch implementation from planning through launch
- Train sales channels and create battlecards, pitch narratives, objection-handling materials, and other sales tools
- Train customer support channels on products, documentation, FAQs, resources, and common customer questions
- Develop demand programs supporting retention and acquisition
- Track program effectiveness and report results and changes needed
- Align Sales, Marketing, Product, and Customer Success on strategy, priorities, and positioning
- Represent FMG innovation and supported products through speaking engagements and written work
- Build messaging frameworks, launch playbooks, templates, and institutional go-to-market knowledge
- Use AI tools for research, drafting, competitive synthesis, launch preparation, and AI-assisted go-to-market workflows
Requirements:
- 3+ years of product marketing experience
- At least 2 years in a market-facing role delivering presentations to customers and prospects, conducting competitor analysis, and performing market research
- Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams
- Exceptional ROI-tracking skills and ability to prove what is working with data
- Excellent written and verbal communication
- Strong public speaking skills and comfort presenting to large, senior groups
- Strong writing skills
- Experience with collaboration and CRM tools such as Slack and HubSpot
- Experience with analytics tools such as Amplitude
- Experience in financial services, fintech, or marketing technology
- Comfort operating in ambiguity and iterating as priorities shift
- Innovation orientation and ability to scale go-to-market processes
- Daily AI tool usage, effective prompting, critical evaluation of outputs, and ability to identify AI leverage in product marketing
- Preferred: Bachelor's degree in business or marketing
- Preferred: Pragmatic Institute Certified (PMC) III or higher
- MBA is a plus
Benefits:
- Generous paid holiday schedule, including a full week off for the Winter Holiday Shutdown
- Paid time off covering vacation, sick days, parental leave, and bereavement leave
- Medical insurance with $0 co-pay
- Telehealth plan
- Dental insurance
- Vision insurance
- Health Savings Account (HSA) with generous employer contributions
- Flexible Spending Accounts (FSA)
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
- Company-paid Short & Long Term Disability coverage
- Company-paid Employee Assistance Program (EAP)
- Matching 401(k) with immediate full vesting
- On Demand Pay with same-day deposit
- Internet reimbursement
- Gym reimbursement
- Work computer equipment provided
- Private and secure workspace
- Employee events and FMG swag
Similar Jobs
GTM Architect
Oracle GTM Architect leading global trade, customs, transportation, and compliance solutions. Supporting Nextpower’s integrated clean-energy technology platform for utility-scale solar power plants.
Commercial Lead, Assessments
GTM commercial lead owning healthcare AI assessment sales for Protege’s secure AI training-data exchange platform. Building target accounts, negotiating contracts, and executing vertical go-to-market strategy.
Enterprise Sales & GTM Specialist
Enterprise sales specialist evaluating complex B2B sales workflows for advanced AI training. Creating expert reference examples, rubrics, and customer-facing materials.
Senior Product Marketing Manager
Senior Product Marketing Manager positioning and launching AppFollow's AI-powered app reputation and ASO platform. Building product marketing systems, customer proof and sales enablement from zero.
GTM Strategist – New Verticals
GTM Strategist launching new products and verticals for AirOps, an AI-search brand-growth platform. Testing positioning and converting customer insights into scalable sales playbooks.
Senior Manager, Product Marketing
Senior Product Marketing Manager leading positioning, go-to-market strategy, and advocacy for Coursedog’s intelligent academic operations platform. Driving growth across higher education institutions.
Senior Product Marketing Manager, Agentic AI
Senior Product Marketing Manager positioning Cyara’s agentic AI customer-experience assurance platform. Owning launches, competitive strategy, sales enablement, and technical content for enterprise buyers.
Principal Product Marketing Manager – Agentic AI
Principal Product Marketing Manager owning positioning, launches, and competitive strategy for Cyara’s agentic AI assurance platform. Partnering with enterprise buyers and cross-functional teams.
Manager, Product Marketing
Product marketing manager developing messaging, competitive intelligence, and sales enablement for Levanta’s creator affiliate platform. Supporting launches and marketplace expansion beyond Amazon.
Product Manager, Marketing Orchestration
Product Manager owning Hightouch’s core marketing orchestration platform. Driving audiences, analytics, experimentation, and AI-native campaign products for enterprise marketers.
Principal Product Marketing Manager, Falcon Exposure Management
Principal Product Marketing Manager leading positioning, launches, and go-to-market strategy for CrowdStrike’s Falcon Exposure Management cybersecurity solution. Translating technical capabilities into customer value and growth.
Product Marketing Manager
Product marketing consultant designing realistic scenarios and evaluation standards for 24-MAG’s remote consulting platform. Assessing positioning, launches, enablement, adoption, competitive strategy, and marketing data workflows.
GTM, Marketing Expert
GTM and marketing experts reviewing domain-specific documents for quality and relevance. Supporting Mercor’s AI labs and enterprises in training frontier AI models.
Asesor Comercial
Ejecutivo Comercial remoto para GEA, empresa de asistencia y Contact Center. Vendiendo servicios de Claro Perú con comisiones, bonos y oportunidades de crecimiento.
Product Marketing Manager – Autonomous Networks
Product Marketing Manager advancing TM Forum’s autonomous network operations mission. Creating telecom industry narratives, campaigns and thought leadership for AI-powered transformation.
GTM Associate
GTM Associate prospecting insurance agencies for Canopy Connect’s infrastructure platform. Building the SDR function through outreach, competitive analysis, and customer feedback.
Product Marketing Lead
Product Marketing Lead shaping positioning, launches, and go-to-market strategy for Lumana’s AI video security platform. Translating complex technology into customer value and enabling revenue teams.
Product Marketing Lead
Product Marketing Lead shaping positioning, launches, and GTM strategy for Lumana’s AI video security platform. Translating technical capabilities into customer value and enabling revenue teams.
GTM, Marketing Expert
GTM and marketing experts reviewing domain-specific documents for quality and relevance. Contributing expertise to Mercor projects that train and enhance frontier AI systems.
GTM, Marketing Expert
GTM and marketing experts reviewing domain-specific documents for quality and relevance. Contributing human expertise to Mercor’s AI model training projects.