Senior Social Media Strategist
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Job Description
Senior Social Media Strategist for Kinesis focusing on brand presence in fintech and crypto sectors. Engaging audiences across various social media platforms to establish financial sovereignty advocacy.
Responsibilities:
- Develop and Execute Social Media Strategies : Craft and implement content strategies tailored to each platform to grow engagement and audience reach.
- Content Creation & Trend Analysis : Create compelling and on-trend posts, including reels and videos, that align with Kinesis’ positioning as a leader in sound money principles.
- Community Management & Engagement : Actively engage with followers, influencers, and industry figures to foster a strong online community and brand advocacy.
- Thought Leadership : Ensure Kinesis is seen as an authority in fintech, crypto, and Web3 by participating in industry conversations and trending topics.
- Growth & Performance Tracking : Monitor key performance metrics (engagement, reach, follower growth, conversions) and adjust strategies accordingly to maximize impact.
- Paid Social Strategy : Collaborate with the creative and paid media teams to develop and manage targeted social media ad campaigns across platforms like Meta, Reddit, Telegram, and X.
- Competitor & Industry Research : Stay up to date with competitor activities and emerging social media trends to maintain a competitive edge.
Requirements:
- Proven track record of growing social media accounts and driving engagement within the fintech, crypto, or Web3 industries.
- Deep understanding of social platform algorithms, content trends, and community dynamics.
- Strong writing and communication skills with the ability to craft engaging, professional, and thought-provoking content.
- Experience setting up and managing paid advertising campaigns with performance-based KPIs.
- Passion for financial sovereignty, alternative economic models, and the power of blockchain technology.
- Ability to work independently while collaborating with cross-functional teams.
- Bonus Skills: Experience in journalism, content writing, or storytelling within the fintech and crypto industries.
- A strong network of contacts in the Web3, blockchain, and financial sectors.
- Familiarity with social listening tools for social media (Hootsuite, Brandwatch, etc).
Benefits:
- Remote Role : Work from home with a flexible schedule.
- Competitive Salary & Performance-Based Bonuses : Achieve growth KPIs and earn additional rewards.
- Professional Development : Opportunities to expand your skills and stay ahead in the industry.
- Supportive & Collaborative Culture : Join a passionate global team dedicated to reshaping the financial system.
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