Senior Webflow Developer, CRO Specialist
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Job Description
Senior Webflow Developer and CRO Specialist enhancing an eCommerce platform for petite women. Collaborate with design and brand teams to improve website experiences.
Responsibilities:
- Own the implementation and ongoing maintenance of our Webflow-hosted website
- Work directly with design to build engaging web content
- Build systematic, reusable components aligned with our design system
- Ensure pages are responsive, fast, and production-ready across all devices
- Support landing pages, redesigns, and iterative improvements
- Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
- Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
- Implement A/B tests and CRO experiments end-to-end
- Ensure test variants are isolated, stable, and correctly deployed
- Validate that experiment events and conversion tracking fire correctly
- Analyze results, draw conclusions, and iterate
- Monitor page performance, usability, and conversion behavior
- Catch issues and regressions before they become problems
- Maintain high-quality standards for everything that ships
- Partner with Growth to align experimentation priorities with business goals
- Collaborate closely with Design to bring their vision to life accurately
- Communicate tradeoffs and constraints clearly
Requirements:
- 3–6 years of hands-on Webflow experience
- Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
- Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
- Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
- Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
- Experience optimizing high-traffic eCommerce websites or mobile applications preferred
- Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
- Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.
Benefits:
- Equal employment opportunity
- Work environment free of discrimination and harassment
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