SEO Manager
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Job Description
SEO Manager scaling local search for US home-services clients through Google Business Profile, content, technical SEO, and link building. Driving measurable organic growth across competitive, multi-location markets.
Responsibilities:
- Own SEO strategy and execution for a portfolio of home-services clients.
- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and Google Business Profile optimization.
- Build scalable SEO processes, templates, QA checks, and reporting standards.
- Improve Google Business Profile rankings across primary and surrounding service cities.
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
- Conduct city-level keyword research and local expansion planning.
- Build content plans for service pages, location pages, blogs, and topical authority clusters.
- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
- Review content for SEO quality, local relevance, and conversion alignment.
- Coordinate link acquisition activities and maintain backlink playbooks.
- Track backlink gaps and authority metrics.
- Run technical SEO audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
- Work with WordPress and development resources to implement SEO fixes.
- Support scalable multi-location site structures and internal linking strategies.
- Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
- Collaborate with content, development, paid media/LSA, and account strategy teams.
- Explain SEO priorities to internal stakeholders and support consistent delivery.
Requirements:
- 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
- Proven success improving local SEO performance for service-area businesses in map pack and organic results.
- Experience improving Google Business Profile rankings and local visibility in competitive markets.
- Familiarity with multi-location SEO structures or location-based expansion.
- Solid technical SEO foundation, including auditing, indexation, site structure, internal linking, Core Web Vitals awareness, and basic schema.
- Strong proficiency in WordPress, on-page optimization, plugins, and common technical updates.
- Ability to produce clear documentation, briefs, action plans, and performance reporting.
- Strong organization and time management while managing multiple client campaigns.
- Prior professional remote work experience.
- Fluency with remote collaboration tools such as Slack, Zoom, Google Workspace, and Asana or similar.
- Applications must show clear evidence of remote work experience and comfort operating in distributed teams.
- Ability to work from 9:00 AM to 5:00 PM EST.
- Fluent English proficiency.
- Preferred: experience with paid media/LSA or omnichannel strategies.
- Preferred: structured data/schema implementation and validation experience.
- Preferred: mentoring junior SEO specialists or coordinating contractors/vendors.
- Required to complete the application form in full and record a video interview.
- Required to provide a shareable link to a published article worked on.
Benefits:
- Competitive pay
- Real growth opportunities
- Long-term career opportunity
- Remote work arrangement
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