SEO Specialist, Initial Audit & Strategy Phase
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Job Description
Freelance SEO Specialist growing organic visibility and qualified leads for a London-based creative agency. Implementing Squarespace SEO, content strategy, digital PR, and AI-search optimization.
Responsibilities:
- Audit current site performance and competitor SEO strategy
- Identify commercially valuable search opportunities and map them to site architecture
- Implement on-page SEO directly in Squarespace, including titles, meta, URLs, schema, internal linking, GSC/GA4, and redirects
- Develop and help write/edit a search-led content strategy
- Build a link/authority strategy using editorial links and digital PR only
- Factor visibility within AI-driven search, including ChatGPT and Google AI search, alongside traditional SEO
- Grow organic search visibility and generate qualified new-business leads
Requirements:
- 5+ years SEO experience with a proven record of growing organic visibility
- Experience with B2B, professional services, agencies, or consultancies
- Strong writing/editorial judgement and excellent written English
- Squarespace, Google Search Console, and GA4 expertise
- Understanding of site architecture, internal linking, and content strategy
- Familiarity with AI search/GEO is a plus
- Must be based in South Africa
- Three examples of sites personally improved organically, including results/data and specific work completed
- Short response to a strategic question provided on application
Benefits:
- Remote work
- Initial audit & strategy phase: R20,000–R35,000 once-off project fee
- Ongoing monthly retainer: R18,000–R30,000/month, depending on scope and experience
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