Social Graphic Designer
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Job Description
Social Graphic Designer creating high-impact marketing visuals for doola, simplifying business formation. Bridging the gap between brand aesthetics and marketing effectiveness.
Responsibilities:
- Create "scroll-stopping" visual assets designed to drive engagement, increase Click-Through Rates (CTR), and scale our growth across YouTube, Paid Social, and organic channels.
- Design high-volume, high-conversion visual assets for paid and organic social channels.
- Produce compelling, A/B test-ready thumbnails that maximize CTR and video performance.
- Adapt core brand guidelines into "aggressive" marketing styles without losing the company’s visual identity.
- Rapidly pivot and update creative based on real-time performance data and testing results.
- Act as the primary bridge to ensure Marketing’s velocity needs are met within the Design team’s framework.
Requirements:
- 2+ years in Digital Graphic Design for a high-growth D2C or B2B SaaS marketing team with a proven portfolio of high-performing ad creative.
- Experienced with creating “Scroll Stopping” thumbnails that increase video impression click-through rates.
- Must be a consumer of social media and in tune with current trends and style and understand what grabs attention in a viewer’s feed.
- Ability to prioritize "the hook" and marketing performance over abstract art, using high-contrast typography and strategic visual hierarchy.
- Willingness to pivot designs based on performance metrics and a proactive interest in campaign CTR results.
- Disciplined in maintaining a clean, accessible library of marketing templates and raw assets.
- Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma.
Benefits:
- Flexibility to work remotely from anywhere with a stable internet connection.
- Competitive compensation package with performance-based incentives.
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